While you were out …

While you were out …

Last week while sharing cold calling techniques with members on my LinkedIn Account I told of how I am using the “While you were out” notes to help improve my cold calling.  Well, I had so many requests for an example I figured I would post it here on my blog.

After having left several voicemail messages that go unreturned I have started using “While you were out” notes.  These are the little pink slips of paper receptionist used to leave in peoples’ mail boxes back in the olden days!

Here is an example of what it might look like.

After I have filled it out I scan, copy and paste it into the body of an e-mail.  The Subject is usually “While you were out”

I don’t attach it because many firewalls will then block the e-mail plus that would require the client to take an additional step to see it and I don’t want to ask them to do any more than they need to do to get the message.

This has yielded a surprising 80% response rate and even better resulted in an 85% appointment rate of those that have responded.

I also have enlarged copies of these notes that I use when I am cold calling in person.  These haven’t yielded the same numbers as the e-mail version but they are also at the very beginning of the sales / prospecting process.  I have no doubt that when the e-mail version of the same note arrives in their in box it will trigger their memory and again I will have a very successful campaign.

This is just one of several “shoestring” techniques I use to improve my marketing efforts.  If you’d like to hear about more please send me a comment.

Good Selling!